Hi. I'm Jason Conover,
Front End Developer and
San Diego newb.

A little more about me...

I got my start in a small marketing department with big needs, so I learned everything from print and video production to Flash animation. I fell in love with web development and haven't looked back!

Since then I've had the opportunity to work in a wide variety of industries and business types—high tech, B2B, B2C, agency, corporate—you name it. Along the way I went back to college for a BA in Marketing, which has helped me to better realize development objectives from a business perspective.

Currently I'm contracting as a UI Development Team Lead at T-Mobile. This position's taught me a lot about enterprise-level e-commerce, maintaining .NET environments, and coordinating efforts with offshore developers.

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Jason Conover

My Work

T-Mobile

E-commerce presents many challenges—bringing new products to market quickly, serving-up different offers for new and existing customers, and don't forget the hectic holiday season! Here's a little of what I've learned at T-Mobile:

T-Mobile homepage

Front End Development

HTML, CSS, and JavaScript

Clean markup organizes content, CSS provides the presentation layer and enables Responsive Design, and JavaScript rounds it out, adding behavior to the mix.

Tools of the Trade

Visual Studio allows me to hand code with efficiency and maintain three .NET environments. And Firebug is great for quickly diagnosing JavaScript errors and testing CSS fixes in real time.

IE's Developer Toolbar helps with all-important IE fixes, which have been relegated to separate style sheets through conditional statements. Finally, one native install and two virtual machines provide compatibility testing for IE7, 8, 9, and 10.

See the website

  • Responsive
  • HTML5
  • CSS3
  • JavaScript
  • jQuery
  • .NET
  • CMS
  • E-Commerce

WordPress

MexiCrunch.com

Themes

Don't overthink it

When it comes to skinning a WordPress site, there's no need to reinvent the wheel—there are already thousands of free and low-cost themes to choose from. You can then further modify a theme to perfectly fit your needs.

So when my boyfriend wanted to start blogging, I first tasked him with finding a theme that best fit his general requirements; and I took it from there.

Making it yours

Overwriting styles in a separate child stylesheet ensures that—even if they update the theme—your look and layout will be preserved.

I also leveraged the rich developer network to modify PHP functions and source plugins, which make implementing features like Google Analytics a snap!

Responsive Design

While out-of-the-box responsive layouts are great, it's always a good idea to test them thoroughly and modify/add additional breakpoints if necessary.

This is my fifth WordPress project and I'm sure there will be many more to come!

See the site

  • WordPress
  • Responsive
  • HTML5
  • CSS3
  • JavaScript
  • PHP
  • CMS

Varolii Corporation

Varolii homepage

Front End Development

Search Engine Optimization

Due to a downsizing I found myself in an interesting position; budget approval to overhaul the website from the ground up, but with almost no backend support. Time to read up on XSLT!

The upside was that I got to code the CMS templates myself, meaning I could output content in a meaningful hierarchy. True search engine optimization!

See the site
Varolii email templates

HTML Email Development

Gonna party like it's 1997

We've all seen them—broken HTML emails; the inevitable result of WYSIWYG editors and outsourced email templates.

What started out as a beautiful comp on the Graphic Designer's screen is now a janky mess of collapsed table cells, wonky fonts, and chunks of empty space.

How do you avoid this tragedy? Go old school!

Ditch the DIVs, make sure CSS is minimal and inline, and avoid 'CSS stripping' casualties by adding plenty of fall-back code.

See the customer newletter See the prospect email
  • HTML
  • CSS
  • JavaScript
  • Flash
  • Photoshop
  • .NET
  • CMS
  • XSLT
  • Design

Wyndham Worldwide

Wyndham Vacation Resorts

The Rise of SEO

Letting the content speak for itself

By eliminating presentational artifacts from the markup—such as tables and layout graphics—you're left with pure content. Now organize that content in a meaningful hierarchy and search engines can do more than simply index your site; they add context.

Better rankings in search results means more visibility. And more visibility means more business!

See the site
Wyndham UI Design

UI Design

When management wants the kitchen sink too

Content-heavy sites really put your design skills to the test. How does one showcase dozens of exclusive cruises and exotic tours in a single, easy-to-understand layout?

By employing a grid system, grouping offers together by type, then incorporating a legend into the design, I was able to display a lot of content in a clear and concise manner.

Note: Unfortunately due to new membership requirements, this section of the website now resides behind the login.

  • HTML
  • CSS
  • JavaScript
  • Flash
  • Photoshop
  • SEO
  • Design
  • Web Analytics

Dermaspace

DERMASPACE homepage

Website

The experience starts at home

The client had one simple request—for the site to reflect the same look and feel of his spa location. This helps reinforce the brand and manage expectations. Lucky for me the space was a sea of calming blues and rich espresso hardwoods.

Since this was a startup with no word-of-mouth, I coded the site to be as SEO-friendly as possible, so it'd rank high in search results.

DERMASPACE has been a runaway success, doubling in size and voted 'Best Facial 2011' by King 5 & Evening Magazine's Best in Western Washington viewer's poll!

See the website

Logo Design

Simple and classic

Normally with a luxury brand, I enjoy the simple elegance of lowercase letters. However in this case I didn't want the 'p' to bump into the tagline below, so I went with all caps. A serif font helped softened the appearance and add a touch of class.

  • HTML
  • CSS
  • JavaScript
  • Logo Design
  • Branding
  • B2C
  • SEO

Freelance

Stay-at-Home Server ads

Flash Banners

Windows Home Servers

The good folks at Creature Seattle were asked to come up with a creative way of marketing Microsoft's 'Stay-at-Home Server' products. So to warm the public up to the idea, they created a children's book entitled "Mommy, Why is There a Server in the House?"

An 'Action News' campaign was added to build some buzz and I was brought in to turn static comps into dynamic Flash banners.

See the banners

HTML Email Development

Microsoft Business Solutions

Microsoft was a stickler for backwards-compatibility. This project for DDB Direct meant adhering to HTML 3.2 standards. No DIVs or CSS; just old-school hand-coded HTML.

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  • HTML
  • CSS
  • Flash
  • Photoshop
  • Design
  • Agency
  • B2B
  • B2C

McCauley Sound Inc.

McCauley Sound product detail page

Web Development

Standing the test of time

To call McCauleySound.com just another 'project' would be an understatement. Beyond serving-up product information to customers, this massive site is also an intranet, uniting McCauley Sales Representatives around the globe. Robust backend features include a proprietary project management system as well as tools to manage contacts, publish online press releases, and handle client billing.

Even years later, the same site's still powering the business and still looks good!

Examples:
Flash/Interactive

Coming from a background in 3D animation, Flash came second nature. It's all there—key frames, easing, and even scripting.

Examples:
  • HTML
  • CSS
  • JavaScript
  • Flash
  • Photoshop
  • SQL
  • Coldfusion
  • Design

Nonprofit

This is a rebranding project I did for a local nonprofit, as part of a college requirement. Though a well-respected charity in the area, unfocused marketing efforts made them appear as a rag-tag group of religious extremists. Even with all that aside, what the heck is a Christian Biker Tabernacle? I smell a challenge!

Logo Design

I tried to downplay the crucifix requirement by putting it on a sheild, which suggests 'protection.' The lengthy name required a wide logo, so I added bold crimson wings to establish them as angels.


CBT Website

Website

The original website was dark, gloomy, and full of fire and brimstone copy. I streamlined the messaging to communicate the primary goals of the organization. I chose colors that would convey a feeling of warmth, simplified the navigation, and added a few Flash animations to liven up the experience.

See the website

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  • HTML
  • CSS
  • JavaScript
  • Design
  • Logo Design
  • Branding

Contact

Let's Connect!

While I continue to work for T-Mobile (remotely), I'm always open to hearing about new opportunities.

Let's connect—you never know when situations might change!

Connect with me on LinkedIn